KOPI
Fund
Category: Branding
Save money in style.
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Many parents struggle to teach their children about the importance of saving and financial responsibility. Traditional methods, such as giving children allowance or setting up a piggy bank, can be limited in their effectiveness.
To address this problem, we developed an app that allowed parents to open a bank account for their children from birth. The app featured a modern and professional design, and also included branding on various merchandise such as mugs, t-shirts, pens, and posters. The branding revolved around the concept of 16 dots, representing the age at which the child would gain access to the account.
Many parents found it to be a convenient and effective way to teach their children about saving and financial responsibility. The modern and professional design of the app and merchandise helped to make the concept more appealing and accessible to parents. As a result, we saw an increase in users and received positive feedback from satisfied customers. The app helped to educate children about the importance of saving and financial responsibility from a young age, setting them up for success in the future.
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