New face of Veikals.lv
Category: UI/UX Design
Large store - strong image
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Veikals.lv, a well-known e-commerce platform in Latvia, was struggling to appeal to younger customers. The platform's current design was outdated and no longer resonated with the target audience. As a result, Veikals.lv was experiencing a decline in website traffic and sales. Moreover, Veikals.lv also wanted to use the rebranding as an opportunity to invite other businesses to cooperate.
To address this problem, Veikals.lv decided to undergo a complete rebranding. This included a fresh, modern redesign of the website to make it more visually appealing to younger customers. The team also implemented new features such as personalized product recommendations and social media integration.
The redesigned website saw an increase in traffic and sales, with a particular boost in the younger age demographic. The new features also contributed to an overall improvement in user experience. Overall, the rebranding helped Veikals.lv to better connect with its target audience and regain its position as a leading e-commerce platform in Latvia.
